This is a guide to Google search engine optimization (SEO)!
Whether you’re a Web enthusiast or an entrepreneur, my article will explain the steps you need to follow for a high website ranking in Google’s search results.
What is SEO? It’s a set of techniques designed to improve the positioning of a page, site or Web application in search engine results pages.
The Importance of Google
Google isn’t just another search engine! It’s an Internet Giant. With over 90% of the global search engine market share, a high ranking on Google can drive an enormous amount of traffic to your website every day.
The strength of Google’s bots, which use complex and constantly updated algorithms, is to offer the best possible user experience – so when you search on Google, you’ll always find relevant and high-quality information.
Choose the Right Keywords
First of all, you need to know what your target audience types in the Google search bar. Tools like those offered by SEMrush will help you find popular terms related to your theme. You can also create a list of keywords based on common sense. To do so, you need to think like a user.
What words would Internet users type to find you? For instance, if you are a Spanish-to-English translator, you’ll easily find a few relevant keywords. And then by adding specific terms related to the areas in which you specialize, e.g. tourism, banking, etc. you can attract the right clients from the outset.
Optimize Your Site’s Content
Your website must be a source of useful and relevant information. Obviously, the style of writing should be pleasant to read, and grammatical and spelling errors must be avoided at all costs. Each page should target a specific keyword and offer rich, engaging content. The title of a page (the H1 tag) must be short and snappy, and contain your main keywords. The metadata of a page (or an article) is crucial: it’s the titles and descriptions of your website’s pages. This information is used on search engine results pages, and is therefore an incentive for users to click.
Provide a Great User Experience
Google Search favors websites designed to offer the best possible user experience (UX).
The most important criteria for a successful user experience:
- Web pages that load quickly.
- Responsive web design.
- A site that is adapted to smartphones and tablets (mobile-friendly).
- A site that is easy to use and understand.
Use PageSpeed Insights to test your website’s loading speed on web browsers! The tool also provides recommendations on any possible improvements.
Create Quality Links
Inbound links (also known as backlinks) are essential to improve a site’s visibility on search engines. These links act as a vote of confidence for Google crawlers. And in this regard, quality is more important than quantity. Web agencies and freelancers offer professional services to link a website to other sites. It’s well worth calling on a trusted partner to find quality backlinks.
If you feel confident enough to promote your website on social networks and forums, don’t hesitate to do so. It’s actually an excellent way of accumulating backlinks that will help you gain credibility on search engines such as Google.
Use Social Networks to Your Advantage
Getting links from social networks isn’t the most important factor for good SEO. However, they do have a certain impact, so you might as well take advantage of them. To avoid spending too much time on social media, it’s best to stick to the basics. Set up accounts on the most popular social networks, and then simply publish information about your services, contact details and, of course, your website address. By setting a professional tone for your content, you’ll attract the right clients.
Analyze and Adjust with Google Tools
Search engine optimization is an ongoing process. Using Google Analytics and Google Search Console to monitor your site’s performance helps you understand how visitors interact with your content. The data will enable you to identify areas for improvement. If you find that visitors spend less than a minute viewing your site, you may need to improve your copywriting, and perhaps the overall look of your site.
Why Invest Time and Money in SEO?
The answer is simple: it’s a great way of driving traffic to your website. If you want to sell products and services, effective SEO is very profitable.
Everyone uses Google, right? Of course, other search engines exist, such as Bing.com and Yahoo.com. These search engines work in the same way as Google, so you can also take advantage of these two sources to gain visibility on the Internet.
In a fiercely competitive digital world, standing out from the crowd thanks to a good Google ranking makes all the difference. For example, if you’re a plumber and you don’t yet have a website, don’t hesitate to contact a Web agency to create a professional site and make SEO a priority. Once your site begins to gain traction on search engines, clients will start contacting you.
Standards and Know-How
By studying the basic rules of SEO, you’ll never look at Google and websites in the same way again. Putting the advice in this article into practice will enable you to improve your site’s position on Google. Of course, it’s essential to focus on the right keywords.
With time and practice, the best Webmasters have the expertise to provide you with a top website on Google. They follow their Golden Rules. Beyond the steps involved in doing the job well, the know-how of the most talented SEO experts makes all the difference.
References
Our SEO guide is a brief overview of the steps you need to take for a high ranking on Google. To fully immerse yourself in SEO, renowned platforms will provide you with valuable information.
Recommended Sites
- Yoast.com: a Web platform entirely dedicated to SEO techniques.
- Neilpatel.com: the SEO Guru! Practical advice on how to become an outstanding expert.
- Seranking.com: platform for testing website SEO performance.